“Sometimes we need someone to turn the flashlight on for us. Other times we need to turn it on for others.”
What is Video Marketing?
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix.
In the past few years, video has become a major focus for brands looking for new ways to capture their audience’s attention. An Animoto report shows substantial increase in consumers who have ‘liked’ a branded video in their social media news feed, which is fantastic news for anyone looking to boost their engagement on social media. Additionally, most marketers worldwide named video as the type of content with the best ROI.
Whether it’s by posting on traditional video channels like YouTube or Vimeo, or on newer platforms that are improving how native video is viewed and shared, like Facebook, Instagram, or Snapchat, a video component is crucial to any marketing campaign. Enriching your site with video improves engagement and improve traffic, if marketed well.
ACS can make your videos work in the search rankings and improve findability online. Let us help craft your video marketing message and trigger the emotional connection needed to secure your brand in your customer’s mind.
Click here to connect with us to explore how we can help you in Video Marketing of your business.